Perplexity AI is in a new funding round, reportedly seeking $500 million at a valuation of $14 billion. Among potential investors is Samsung, which Bloomberg reports is close to finalizing a broad deal to preload Perplexity’s app and assistant on future Galaxy devices, including its flagship smartphones. As part of the deal, there are purported plans to update Samsung’s Bixby with Perplexity’s AI technology. The deal, if it closes, would make Samsung one of Perplexity’s largest investors.

A move like this would allow Samsung to reduce reliance on Alphabet’s Google search and browsing options while diversifying its AI offerings with a broad mix of technologies. Perplexity bills itself as an ‘answer engine’, which differs from older search technologies by acting as a combined search engine, research assistant, and citation generator. It combines AI models, including GPT-4o and Claude, and instantly summarizes content so readers can quickly understand lengthy or complex information.