Roku Is Testing a Home Screen Redesign

Roku Is Testing a Home Screen Redesign

Byte-Sized Brief

  • Roku’s testing a Home screen redesign with some users.
  • It’s more streamlined and emphasizes personalization.
  • You can opt out of testing the update.

The Roku platform is one of the most intuitive streaming interfaces on the market, and it’s in the midst of a big makeover aimed at a more bespoke user experience. According to reporting by The Verge, Roku’s trying to understand how much control users want by offering personalization and content discovery. Long-time Roku fans will notice these changes in a minimized side menu and an emphasis on the main app grid. A Quick Access area takes top billing, organizing your most recently used apps.

Another significant change to the Home screen includes a section labeled, “The Best Across Your Streaming Sites,” which features the familiar Live TV and Featured Free options above new curated areas called “Subscriptions,” “For You,” and “What Are You in the Mood For?” If you haven’t seen or been offered an update (which you can opt out of) to these changes, you’re not part of the testing pool. But don’t worry, you most likely will—after Roku gathers feedback and rolls out an official version.

The Bottom Line

Roku’s putting out feelers on a Home screen redesign that puts you in the driver’s seat, with a focus on discovering relevant content and more personalized recommendations.

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