A recent study from AITools.xyz, using data from SEMrush and Ahrefs, tracked over 10,000 AI tools and found that ChatGPT completely dominated the scene with 40 billion visits last year, 23 times more than Google’s Gemini. Canva, Google Translate, and Character AI rounded out the top five, with Chinese newcomer DeepSeek now breaking into that group as of early 2025.

Text-based AI tools accounted for over half of the 101 billion visits, followed by creative, educational, and productivity platforms. While the U.S. and India together made up more than a quarter of all AI website visits (a trend that’s carried into this year as well), what’s really shifting is duration. Session times have plummeted from around 40 minutes last year to just 6 minutes so far this year, suggesting either faster answers or fading interest.