Apple Is Rethinking Siri’s Future—and It Could Change Your iPhone

Apple Is Rethinking Siri’s Future—and It Could Change Your iPhone

Byte-Sized Brief

  • Apple may use OpenAI or Anthropic for Siri.
  • The internal “LLM Siri” project is still in development.
  • No final decision on outside AI partners yet.

Apple is exploring whether to use AI from OpenAI or Anthropic to power a smarter version of Siri, Bloomberg reports. The company has asked both to train versions of their models that could run on Apple’s cloud infrastructure to test them privately. This is a big sign that Apple might not rely on its own technology to bring Siri up to speed in the AI assistant race. However, we’re still early; no final decision has been made, and Apple’s own AI effort, known internally as “LLM Siri,” is still actively being developed.

If Apple moves forward with this change, it would mark a big shift for the company, which has preferred to keep its core technologies in-house. But advances from rivals like Google and Samsung are pushing the iPhone maker to rethink its approach. Instead of waiting for its own AI to catch up, Apple might plug into tech that’s already working to get the job done faster. Ultimately, this could bolster Siri’s capabilities in ways that make iPhones and other Apple products feel smarter and more responsive.

The Bottom Line

Apple is exploring whether to upgrade Siri with AI from OpenAI or Anthropic. A separate in-house project is also moving forward, though, so the company hasn’t committed to outside models yet.

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