Google is expanding its virtual try-on options with Doppl, a Google Labs experiment that lets you upload a photo of yourself and the outfit you’re eyeing to see how it’ll look.
First announced at I/O last month, Doppl is now available on iOS and Android in the US. Once you add a full-body photo of yourself and an image or screenshot of the clothing you want, Google’s AI overlays the outfit onto your photo for a complete look.
Google’s demo also includes a button to set the photo “in motion.” This appears to produce an AI-generated video of your avatar doing a full 360-degree spin.
You can share your favorite AI-generated looks with friends or followers and save outfits to keep a collection of your favorite looks.
Since this is a Google Labs experiment, the app “might not always get things right. Fit, appearance, and clothing details may not always be accurate,” Google warns.
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Google has been testing virtual try-on programs for some time. In 2020, an AR shopping feature let you virtually try on makeup. In 2023, it started testing a vision match feature for Search before expanding it to all users and the Shopping tab earlier this year. Last month, it also added the feature to AI Mode in Search.
Rivals like Walmart and Amazon have also tried virtual try-on services.
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