Netflix Plans to Add AI Search and a New TV Look

Netflix Plans to Add AI Search and a New TV Look

Byte-Sized Brief

  • New Netflix TV home page redesign.
  • Easier browsing and shortcuts on your TV.
  • AI-powered search test coming to iOS.

Netflix announced today that it’s giving its TV and mobile apps a smarter and cleaner interface to help you discover content faster. On your TV, expect a sleeker home page with better real-time recommendations and an easier way to access Search and My List. Information like “#1 in TV Shows” and “Emmy Award Winner” will soon be easier to spot up front to help you pick what to watch faster.

The bigger shift may be on mobile. Netflix is testing a vertical feed of show clips and AI-powered search on iOS that lets you type natural language prompts like “I need a good cry.” These updates will roll out in phases globally.

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