The Future of Content Creation Unveiled

The Future of Content Creation Unveiled

Byte-Sized Brief

  • Adobe already has AI built into its graphic design products.
  • These generative AI capabilities are the basis of AI agents.
  • Agentic AI will soon make it easier to use Adobe’s apps.

In a blog post on Wednesday, Adobe outlined the path forward from the generative AI capabilities it currently has available to more capable agentic AI in its suite of content creation apps. These AI agents will be built on the platform of existing technology—like Acrobat Assistant and Experience Platform agents in enterprise applications.

Adobe says we can expect to see additional agentic capabilities in the future, like an Adobe Express agent that can help improve designs so people can use Express effectively “without having to learn every aspect of the tool,” or a Photoshop agent with Action panel capabilities that will be unveiled at Adobe Max in London.

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